The automotive questions the digital


As part of the event organized by NiEW held in Modena the 18th of November, leading experts of the automotive industry shared their experiences by taking part in a debate on digitalization in the car world and on how this process, in conjunction with the rise of electric vehicles, could quickly disrupt our everyday lives.
The panel was moderated by the CEO of One Wedge, Giulio Catalfamo, who, together with Marco Fainello, Executive Director and Partner of Addfor ad CTO of Danisi Engineering, and Andrea Cardinali, General Director of UNRAE, exposed the next significant shifts in the automotive industry.

“We don’t sell I pads with a car built around”

Jean-Philippe Imparato CEO of Alfa Romeo

This provocative statement by the CEO of Alfa Romeo underlines the preoccupation of many carmakers over the risk that the digital transformation could distort the vehicles themselves, by not ensuring anymore an immersive driving and an overall experience centred around the driver.
It is a challenge that will see the rise of new critical issues, first of all that of data protection and the resulting difficulties by the legislator to keep pace with the latest innovations.
By leaving the comfort zone created by years of standard design of thermal engines to move towards a new concept of powertrain, all past scenarios are questioned, both in the design and the realization phase of the vehicle.
While the thermal engine is significantly complex, the electric one is mechanically and physically simpler, and software is taking the place of mechanical parts more and more.
Moreover, the future of the automotive industry leads to automation in the entirety of the maintenance of the vehicle and to digitalization, that will not only help the client, but also will involve all the post-sale management.
The comprehensive vision of vehicle production will have to be interdisciplinary, in the sense that new professional figures will arise, and they won’t be qualified in a single field, but they’ll have a preparation that will span from mechanics to electronics, to computer science to data analytics.
The fast innovation that characterises the automotive sector will lead to the production of ever-pioneering vehicles, but at the same time will challenge carmakers to create engines that can still excite us, despite the lack of sound and vibrations.