Digital transformation is an evolutionary process of corporate innovation, which has its roots already in the 90’s, but it is starting from the 2000’s – also thanks to the birth of social media platforms and mobile devices – that the change that sees companies on the one hand and customers on the other as protagonists.
The pitfall that can be encountered when facing this change is to think of being able to maintain the traditional process by transforming it into a digital tool: this is digitalization, that is the translation into digital format of information up to that moment analog, while the real digital transformation uses digital technologies to enable and create new business methods and models by involving people, processes, technologies, products and making change on a large scale.
This is a transformation that looks like a cultural revolution, for which is necessary a change of mindset in the approach to the new business models and in the use of technology: without a proactive thought that calls into question the old ones settings, there can be no innovation, renewal and increased efficiency.
And since it is a “revolution”, we must also change the point of view with which we look at the other interlocutor of the digital transformation, the customer, whose experiences, expectations and even active contribution must be at the center of the process, making the business owner the spokesman of change and the brave creator of new choices.
This approach leads to a break with traditional schemes – which obviously weren’t born to have a digital usage – revolutionizing ideas and processes, without forgetting the historical principles that underlie business management. To make this huge change, it is essential to invest in resources, skills, training and giving space to the ideas of individuals, who are ultimately the real creators of the digital transformation, whose management requires managerial skills much more than digital skills (typical instead of an IT manager).
The management and sharing of data, the cancellation of distances and time constraints, the localization of places and people, real-time monitoring and the use of a “universal” language are the keys to being able to open the doors of numerous opportunities that digital transformation offers companies.