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Our Success: Combinatorial Innovation

Today’s Artificial Intelligence technologies are reaching or in some cases, surpassing, human capabilities in many applications that only a few years ago were considered impossible to automate.

This is made possible thanks to an approach that we call  “COMBINATORIAL INNOVATION“.

We are organized into two divisions:

The first division is the R&D department that  is responsible for identifying, evaluating and reviewing all the most advanced Artificial Intelligence algorithms made available from world’s leading research centers, universities and companies (ex: Facebook, Google …).

Our second division, has an application focus: to industrialize the chosen technologies to meet the specific customers needs.

In order to deliver robust end-to-end integrated solution, we have finalized strategic  partnerships with leading hardware manufacturing companies and suppliers: AltranVI-Grade, NVIDIA and IBM.

Our Vision

Strategy and planning

“No Plan Survives Contact With the Enemy” – Helmuth Karl Bernhard Graf von Moltke (GermanField Marshal)

  • We accept uncertainty as a part of our process.
  • We have a technology vision, medium and long term plans. At the same time we understand that it will change as we progress and discover new things about the products and market.
  • We believe that it’s more important to lead the market, create new products and partnerships that trying to fight competitors.
  • Our competitive vision is bases on the concept of dynamic and fast growth.
  • We believe that it’s more important to share ideas than protecting our IP (Intellectual Property) with patents.

Technology Vision

“The future is already here — it’s just not very evenly distributed” – William Gibson (Fiction Novelist)

  • We think that the strength of our products and our services and our competitive advantage are based on TECHNICAL INNOVATION.
  • While most other companies just say that they do innovate, we really strive to do innovation and invest real money in it.
  • Most of our process are based on COMBINATORIAL INNOVATION: when available we use existing (Open Source) software libraries, services and APIs and combine it together to create new products. Otherwise we write software components from scratch. This approach gives us efficiency and effectiveness.
  • We believe in OPEN SOURCE because we prefer to invest in people rather than in software licenses.

Economical Resources

  • We pay special attention to cashflow and liquidity. This allows us to invest rapidly in markets and business that can provide innovative solutions or strategic opportunities.
  • Moreover the economic response to our suppliers, which is almost immediate and regular, makes our suppliers turn into partners, guaranteeing us the best prices and quality.



  • We have been lucky to recruit excellent people so far and to keep them.
  • Our goal is to keep on hiring the best people we can find, without compromise.
  • We also believe that work should be challenging. This is why we ask the newcomers to work from the beginning on important projects.
  • Most important of all, we want to maintain the excitement, that everybody shares in our company, of coming to work every day to do something amazingly great.

Our Team

Picture of Enrico Busto CTO at Addfor

Enrico Busto

CTO and Founding Partner

Graduated in Aeronautical Engineering at the Politecnico di Torino and at the Imperial College - London. He has been working on Cognitive Computing since 1995 when he developed an optimization algorithm for STOL/VTOL vehicles. After being employed for eleven years in MathWorks as Senior Application Engineer he co-founded Addfor S.p.A. Today he leads all the activities related to Cognitive Computing, Numerical Simulation and 3D Rendering.

Picture of Marco Fainello Executive Director at Addfor

Marco Fainello

Executive Director and Partner

Master degree in Mechanical Engineering at the Politecnico di Milano. He has been working in automotive industry since 1990, specifically on performance development of road vehicles (Fiat, Alfa Romeo, Iveco, Ferrari, Danisi) and as lead manager in Formula 1 and GT racing with Ferrari for over 20 years. In 2017 he is a partner of AddFor with the goal to define new opportunities to link the application of innovative technologies to automotive and other industry fields.

Picture of Ruben Borchetto CFO and Sales Manager at Addfor

Ruben Borchetto

CFO, Sales Manager and Founding Partner

Graduated in Business Administration with a specialization in marketing at the Università degli Studi di Torino. He has covered positions in Sales and Marketing in different structures, and throughout his career has worked on new market development while also being a Key Account Manager. After being employed for eleven years in MathWorks as Senior Sales Manager he co-founded Addfor S.p.A. Today he leads all the activities related to sales and financial management.


Laura Schiavone


Degree in Commerce and Economy from the University of Turin. After having obtained the qualification as a chartered accountant she worked in different positions such as CFO for several Italian and international companies. From 2011 she has worked for Addfor, where she holds the position of CFO and CEO.

Picture of Sonia Cannavò HR Recruiter Manager at Addfor

Sonia Cannavò

HR Recruiter and Public Relations Officier

Since 2014 she has worked for Addfor as HR Recruiter and Public Relations Officer. Her main tasks are to manage the entire hiring process, employees management, improve the Business Development and manage the Marketing and Graphic campaigns. She is also the Organizer of the Machine Learning Italy Meetup . Sonia obtained her M.Sc. in Clinical Psychology at the University of Turin in 2012. Currently she attended at the School of Psychotherapy at ``Alfred Adler Institute`` of Turin.

Lucia Pesiri

Administrative Manager

Fabio Galasso

Vehicle Dynamics Expert

I have a master degree in Automation Engineering. I focused my studies in developing and calibration of vehicle dynamics control laws. I started developing and calibrating the traction control, abs and stability control on a vehicle having 1.6 HP/kg ratio, but it was only 40 `{`cm`}` long. Now I am playing with larger vehicles but I am still having fun. I develop and calibrate vehicle dynamics Virtual Sensors and the Performance Traction Control. Give me a challenge, I'll provide you the result!

Stefano Ballesio

Data Scientist - Vehicle Dynamics

Stefano Ballesio started working in Addfor in 2015. He received both his B.S. and M.Sc. in Aerospace Engineering at the Politecnico of Turin with a major in Flight Mechanics and aerospace systems. Currently he is involved in the development of virtual sensors for automotive applications.

Antonio Mastropietro

Data Scientist

Antonio obtained a B.S. in Mathematics from the University of Pisa and a M.Sc. in Mathematical Engineering at the Polytechnic of Turin, with a thesis on Reinforcement Learning. He is involved in the study of the theoretical aspects of machine learning and AI, at the intersection of Mathematics and Computer Science. He enjoys everything about automotive and motorsport.

Cristina Occhiena Functional Analyst at Addfor

Cristina Occhiena

Functional Analyst

She obtained a Master Degree in Building Engineering at the Politecnico of Turin. After the PhD in Water and Territory Management Engineering at the Politecnico of Turin in cooperation with the Université Joseph Fourier of Grenoble (Grenoble, France) and the Institut National de l’Environnement et des Risques INERIS of Nancy (Paris, France), she worked as a researcher in geotechnical engineering and rock mechanics. Currently her tasks concern technical support activity in the development of softwares to the processing of data by geomechanical laboratory tests.

Picture of Daniele Trainini Senior Analyst Programmer NVIDIA Instructor at Addfor

Daniele Trainini

Senior Analyst Programmer - NVIDIA Trainer

Python enthusiast since 2005, he worked as cryptography researcher and is currently working for AddFor S.p.A. as senior analyst and developer. His main areas are computational algebra, algorithms, optimisation and software engineering.

Picture of Kent Danielsson Data Analyst NVIDIA Instructor at Addfor

Kent Danielsson

Data Analyst - NVIDIA Trainer

I'm Kent, in Addfor sometimes refereed to as Vikingo. I studied Computer Science, Japanese and Chinese at Linköping University, Sweden. Combining my interest in these subjects I got into NLP (Natural Language Processing) and machine learning doing my master thesis. Lately I've also been working on deep learning and computer vision projects. Plus bringing Addfor to the Nordic market. Kontakta mig om du vill veta mer.

Stiven Kulla

Deep Learning Scientist

I’m a physicist with a master degree in Physics of Complex Systems. Always been passionate about neuroscience and artificial intelligence, I spent the last years working on deep learning and computer vision. Taking inspiration from human brain behavior I am keen on designing neural network architectures.

Antonio Cappiello

Data Scientist

I have a master degree in Mechatronic Engineering obtained at Polytechnic University of Turin. I started my studies in AI field focusing on Reinforcement Learning algorithms for robotics and automotive applications, to finally put my interest in developing Deep Learning architectures for feasible real-life applications.